The Reimagined Masked Rider

Torch Creative is proud to share its collaboration with Texas Tech Athletics on the updated Masked Rider logo. This design honors one of the university’s most iconic traditions, capturing the energy, pride, and fearless spirit of Texas Tech. Rooted in history yet designed for the future, the new Masked Rider stands as a lasting emblem of Red Raider pride and unity. With more than 20 years of experience in sports branding, Torch Creative was entrusted to help refresh and expand one of college athletics’ most beloved identities, blending tradition with progress.

A Personal Connection

For Michael Thurman of Torch Creative, this project is deeply personal. Born in Lubbock and a proud Texas Tech alumnus, Michael has lived and breathed Red Raider spirit his entire life. Designing the new Masked Rider was not just a professional milestone; it was an opportunity to give back to the university that had shaped him. By channeling his lifelong pride into this work, Michael helped carry forward a tradition that means as much to him as it does to generations of Texas Tech fans, students, and alumni.

Beyond the Masked Rider

Torch Creative also developed a collection of marks celebrating Texas Tech’s most beloved traditions. From sports-specific Raider Red identities to supporting graphics that honor the spirit and pride of the university, these designs embody the passion, unity, and excellence that define Red Raider Nation. Together, they celebrate the timeless symbols that unite generations of fans.