Design of Identity System — Primary/Secondary Logos and Wordmarks — for the NBA Development League team.

11:35 PM CDT on
Friday, May 21, 2010
By EDDIE SEFKO / The Dallas Morning News

FRISCO – Inspired by Lone Star heroes past and present, the Texas Legends’ team logo includes something else familiar – a Mavericks color scheme.

The National Basketball Development League team decided on a logo that features a bold star that appears to be rising up and getting bigger. The resulting effect is a longhorn-like look to the logo, which is made of blue, silver, black and white.

The logo was designed by Torch Creative, a Dallas-based design and graphics company which also did the logo for the 2010 NBA All-Star Game at Cowboys Stadium in February.

“The logo is a T for Texas,” said Donnie Nelson, the Mavericks’ president of operations. “If you look closely, you’ll see a shooting star and a longhorn superimposed in the artwork.

“The Legends’ logo is a tribute to the men and women who’ve made the Lone Star State great. We will celebrate Texas heroes at every one of our games – from the men and women in uniform who defend our freedoms daily to teachers and students, any and all who have made a difference.”

Nelson and Evan Wyly are co-owners of the team.

“Working with the co-founders of Torch Creative, Brad Bishop and Mike Thurman, and other friends has been one of the most fun aspects of building our new brand. It’s a thrill to team with such an imaginative group through the process of brainstorming concepts to sketches and ultimately to the final wordmark and logo artwork,” Wyly commented.